Hengeler Mueller advises East Light International Investment on acquisition of Laurèl trademark rights

26. January 2021

East Light International Investment Ltd., Hong Kong, has acquired the worldwide trademark and commercial rights of the insolvent fashion company Laurèl from the insolvency administrator of Laurèl GmbH, Christian Gerloff. East Light is part of the Chinese company called Shenzhen Ellassay Fashion Co., Ltd., which holds a portfolio of brands such as IRO Paris, Vivienne Tam, Ed Hardy or Self-Portrait. The company has already been holding the Laurèl trademark rights for China since 2015.

Hengeler Mueller advised East Light International Investment on the transaction. The team included partners Daniel Möritz (M&A, Munich) and Martin Tasma (M&A/Restructuring, Berlin), counsel Jakub Lorys (M&A, Munich) and Andrea Schlaffge (IP/IT, Düsseldorf) as well as associate Fabian Berdin (M&A/Restructuring, Berlin).