Hengeler Mueller advises Lovisa on acquisition of beeline's retail business

16. November 2020

Australian fashion jewellery retail group Lovisa Holdings Limited ("Lovisa") has announced the acquisition of the European retail store network of German wholesaler beeline GmbH. The transaction is expected to add more than 80 stores to the Lovisa global store network across 6 European countries. beeline currently operates 114 retail stores in 7 countries selling fashion jewellery and accessories under the SIX and I AM brands. All continuing stores in Germany, Switzerland, the Netherlands, Belgium, Austria and Luxembourg are to be rebranded to trade as Lovisa stores. Lovisa has also entered into a put option agreement in relation to the acquisition of beeline France, providing beeline GmbH the option to sell the shares in beeline France to Lovisa following the completion of mandatory consultation with beeline France’s employee works council.

Hengeler Mueller advised Lovisa on the transaction. The team included partner Hans-Jörg Ziegenhain (Corporate/M&A) and Markus Ernst (Tax) as well as associates Elisabeth Kreuzer, Johannes Schmidt (all Munich) and Hanna Gotta (Düsseldorf) (all Corporate/M&A).